If you asked us, we would have to say that Facebook advertising is definitely here to stay and will only continue to become more powerful. Yes, there are other ways of driving traffic too, but there is something about Facebook that makes it different from the rest. For starters, the kind of demographic targeting options that Facebook offers you can't be find elsewhere. Naturally there is much more to things than that, and that was just one example of why you can achieve your objectives so well. Before you can reap the maximum results from Facebook, you have to do your homework so you have the knowledge to pull it all together.
Do not neglect the scientific aspect of advertising which will always be demographic research, testing and optimizing. You should be ready to test your ads to know what works and what doesn't, which brings us to the popular concept of split testing. If you've dabbled with Google AdWords or any other pay per click advertising program, you will know the importance of split testing your ads. We think split testing is fun to do because it means we are making our ads more powerful and profitable. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better. If you do not have a fan page setup at Facebook, then get one because you want to try using that with your ads. The primary motive behind that is it just works better with people who click on your ads, and there are lots of reasons for that, too. The very next step in the process is having the Facebook like app ready for them, and that is what they must do if they want to see the goods. That is basically it for that particular method at Facebook, and of course there are other approaches you can use, as well.
Be patient when you're trying to get your ads approved on Facebook, because once you put your ad, it'll get reviewed by humans, which means it can take time before it goes live. The amount of time for this approval process is really not bad at all, though. It could take in excess of one hour, give or take a little bit which is actually much faster than Google. Facebook employees are regular people that can make mistakes, so take that into consideration too. Do not ever feel intimidated by advertising at Facebook or anywhere else because the knowledge you need is straightforward, but you do have to expend effort. There is plenty of time to learn the knowledge and then start gaining experience, so no need to push your self and maybe make unnecessary mistakes. Never put all your eggs in one basket on day one of a brand new campaign. So start out smallish and scale it up depending on the results, and keep testing all the time.
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